Our Story

Many Years of Dedicated Service

Who We Are

With Decades of Experience

As the founder of Joint Efforts for Community Uplift to Prevail (JECUP), I have always had a heart for the underprivileged people of Pakistan. With over 39+ years of experience working with Persons with Disabilities, Brick Kiln Workers, and marginalized communities across the country, my journey has been both challenging and rewarding. My collaborations with Churches, Ministries, and Donors from abroad have enabled me to extend a helping hand to those in need. My dream came true in 2014 when, alongside friends who shared my passion for community uplift, we established JECUP. Together, we have been able to make a tangible difference in the lives of many, driven by our unwavering commitment to social justice and empowerment.

Our Approach

We Facilitate Sustainable Initiatives

At JECUP, our approach is centered on empowering the most deserving and needy people in rural and semi-urban areas of Pakistan, including Brick Kiln Units and impoverished villages.

Our visionary projects focus on sustainability and long-term impact, addressing critical needs such as health, nutrition, education, livelihood, hygiene, finances & debt, and community building. We strive to create opportunities where there are none or minimal support, ensuring that even the most marginalized communities receive the care and resources they deserve.

Our holistic initiatives are designed to foster self-reliance and resilience, paving the way for enduring positive change and improved quality of life for those we serve. By targeting the root causes of poverty and working closely with local populations, we aim to build a brighter and more equitable future for all.

01.

— Mission

To work with communities to end poverty by enabling and empowering them to be united,strong,skillful and independent

02.

— Vision

Building self-reliant,flourishing and resilient community

03.

— Goal

JECUP’s goal is to uplift communities who are in great need of support and resources to gain self-reliance and prevailing amidst life’s many challenges. Thus, stepping towards a sustained livelihood